Taste of the Future
Drinks Experience Kits
Our world never stops turning, culture never stops evolving, communities never stop redefining. Over the past 12 months, we have seen one of the largest cultural, technological, and behavioural shifts our industry has ever seen. In an era of constantly changing landscapes, some follow, others lead, and only a few predict what’s next.
Diageo’s World Class portfolio of spirits has more than stood the test of time. At their core their quality is unquestioned. It is this; combined, relentless pursuit of the now and the next that’s allowed each spirit to consistently succeed. It has made us pioneers and partners, curators and creators.
We want to give our audience a glimpse into the incredible playground of today’s taste pioneers; the sights, sounds, formulae, alchemy, and algorithms that we believe will shape the future of drinks experiences worldwide.